If You’re Not Using AI in Your Marketing, You’re Already Behind
Let’s cut to the chase:
If you’re not using AI to grow your business and optimize your marketing, you’re not just missing an opportunity — you’re falling behind. Fast.
A business owner recently told me, “If I’m interviewing someone and they say they’re not using AI, it’s an automatic no for me. That tells me they’re not working efficiently.”
Brutal? Maybe.
Wrong? Absolutely not.
AI isn’t a shiny trend or a Silicon Valley fever dream. It’s the future of how work gets done — and more importantly, how well it gets done.
AI Isn’t Replacing Marketers — It’s Making the Smart Ones Better
If you’re a marketer, entrepreneur, or small business owner, here’s the truth: AI isn’t here to steal your job. It’s here to supercharge your output, sharpen your strategy, and give you your time back.
We’re talking:
✅ Faster Content Creation – Train your AI sidekick (like ChatGPT) on your brand voice, your messaging pillars, your “no-go” words, and your audience pain points. Suddenly, you’re not starting every blog post or campaign from scratch — you’re building from a strong, smart base.
✅ Smarter Tech Decisions – Don’t waste hours researching martech tools or guessing what might work. Recommenda AI gives you a curated shortlist based on your needs — company size, industry, budget, skill level, and more. You know, the stuff that actually matters.
✅ Productivity on a Whole New Level – Use AI to brainstorm campaign ideas, analyze customer sentiment, summarize reports, draft emails, create audience segments, and more — all in less time, with more precision.
The Divide Is Already Here
There are two kinds of professionals right now:
Those who are learning to work with AI to amplify what they already do best.
And those who…aren’t.
Guess which group is going to lead the future?
Spoiler: It’s not the ones saying, “I don’t trust AI” while drowning in spreadsheets and outdated processes.
Hiring for Smarter Marketing: Why You Should Always Ask About AI
I recently interviewed two candidates for a marketing strategist role. Both had solid resumes, relevant experience, and glowing references. But one question changed everything:
“How are you currently using AI to work smarter in your role?”
Candidate A smiled and said, “I’ve been using ChatGPT to help me write social captions and emails faster. It’s been great for getting past writer’s block.”
Okay, not bad. Helpful, but pretty standard.
Then came Candidate B. She leaned in and said:
“AI is part of my daily workflow. I’ve trained a custom GPT on our brand voice to help with scalable content creation. I also use image-generation tools to mock up ads before going to design, and I’ve built a time-saving prompt library for the sales team to generate tailored outreach emails. For campaign planning, I run trend analysis with AI-driven tools that help predict which topics will perform best based on historical engagement data.”
Mic drop.
Same question. Two very different answers.
One candidate is using AI like a crutch; the other is using it like a power tool. Guess who got the job?
In today’s landscape, it’s not enough to just use AI — marketers need to leverage it. When evaluating talent, that one question might tell you more about a marketer’s creativity, adaptability, and strategic thinking than their entire resume.AI Is Not a Shortcut — It’s a Strategy
Using AI well isn’t lazy. It’s intentional. It’s an exercise in productivity, invention, and optimization. It helps you work smarter, make better decisions, and stay ahead in a market that’s evolving faster than ever.
So, if you’ve been avoiding AI because it feels overwhelming — consider this your wake-up call.
And if you are using AI but still making wild guesses about your martech stack, it’s time to let Recommenda be your marketing tech BFF.
We built Recommenda AI to help you make smarter, faster, and more confident decisions about the tools that power your business. It’s free, it’s AI-powered, and it’s here to help you grow.
Because the future isn't waiting — and neither should you.